Most of the value added in today's organisations is not in systems, but in the minds and interactions of people. However, organisations lack a facility to capture, codify and disseminate the best ideas and innovation held as experience and insights in the minds of the top 5-10% of staff. The main problem is that our best employees, for example top salespeople, are not able to convert examples from past experience into 'rules' that can be shared across the organisation.

Today's data mining tools - while powerful - are designed for use by highly qualified back office statisticians and other specialists who cannot easily communicate with front-line businesspeople responsible for optimising customer, finance, operations and human resource processes. As a result, many of the insights and underlying 'rules' in areas ranging from credit assessment through to customer acquisition and operational process modelling are suboptimal because they have not engaged and challenged business specialists at their level of understanding

INSIGHT©'s unique approach retains the power of the best data mining solutions, but has a simple, non-technical interface designed for business use. INSIGHT© is a generic tool that is capable of converting specific experience and insights in the form of examples from past experience into 'rules' that provide instant feedback and challenge to business users at their level of understanding. Our experience demonstrates that if such a solution cannot begin to provide useful challenge and feedback within about 10 minutes then it will be unlikely to be acceptable within an operational environment. Agile8 Consulting has used this '10 minute rule' as the main criterion in the design of the INSIGHT© Process Analysis Toolkit.

The INSIGHT© Process Analysis Toolkit, which will shortly be available in Chinese as well as English, is designed for building large, integrated knowledge and data mining solutions.